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Generation Y Directory > Society and Culture > Cultures and Groups > Generation Y

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BBC News: Millennials - Description and overview of the generation born in the 1980s who are now entering the jobs market, higher education, and the electorate.
Business Week: Generation Y - 1999 article about the Generation Y forcing marketers to toss their old tricks.
CLO: Buckle Up - Generation Y Is Here - 2004 article defining the unique traits of the Y Generation, also known as the Millennial Generation.
Generations at Work: Managing Millenials - 2002 article by Claire Raines examining the Millennial Generation in the workplace.
seattlepi.com: Millennials Make Their Mark - 2006 article labeling Millennials as confident and techno-savvy, but lacking independence and literacy.
USATODAY.com - Generation Y - 2005 article about Generation Y, a force of as many as 70 million, taking their place in an increasingly multigenerational workplace.
Wikipedia: Generation Y - Explores the naming, demographics, culture, and references of the cohort of people born immediately after Generation X.
Ypulse - Daily news and commentary about Generation Y for media and marketing professionals.


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